Ten years of growth, innovation, and personalized beauty. SkinMedic Beauty Clinic celebrates its tenth anniversary by looking at the results achieved, but above all at the people who have contributed to building them. Born in 2016 as the first Italian franchise in the advanced aesthetics segment, the brand now has over 60 Beauty Clinics nationwide and more than one million customers. A journey that tells the evolution of a sector increasingly oriented towards personalization, technology, and the care of individual needs. And on the occasion of the anniversary, this translates into a nationwide campaign entitled “10 Years Inspired by Excellence”, scheduled from October 19 to November 15, 2026. 
The chosen message is simple, direct, and meaningful: “It’s our birthday, the gift is yours”. Because, if ten years represent an important milestone for the brand, they are also the result of a journey shared with customers, affiliates, and collaborators.
A campaign that brings thanks to Italian cities
To celebrate the anniversary, SkinMedic Beauty Clinic chooses to step out of the spaces of its own clinics and meet the public through a campaign that involves 24 Italian cities, from North to South. 
The plan includes over 1,000 square meters of large billboards and a presence on public transport, with trams in Milan and Rome and backbuses in Turin. The visuals feature different faces and people, chosen to tell the personal dimension of the SkinMedic experience. A way to give space to individual stories and transform celebratory communication into a thank you to those who have accompanied the brand over the years. The common thread is the message “Thank you to you”, which gives the anniversary an authentic and relational dimension. The campaign also continues inside the Beauty Clinics, with dedicated materials, and on digital channels, where a landing page collects three videos with real people’s testimonials and invites the public to share their own experience. 
The initiative is accompanied by a proposal designed to attract new clients to the SkinMedic method: a professional check-up and a complimentary Prime treatment, the first step to get to know the process and evaluate a personalized approach.
Advanced aesthetics: the value of a tailor-made path
Behind the numbers of the tenth anniversary is a model that has made personalization one of its distinctive elements. The SkinMedic approach integrates an initial check-up, the expertise of Beauty Specialists, and the use of dedicated technologies, with the aim of identifying individual needs before defining the most suitable path. A vision that fits into the evolution of advanced aesthetics, an area where clinic experience is increasingly combined with attention to the individual and the creation of targeted paths. 
In ten years, SkinMedic has developed its presence in the Italian market by leveraging this approach and a network that is constantly growing. The tenth anniversary thus becomes an opportunity to tell not only the brand’s expansion but also the method and vision that have accompanied its development. 
Fabio De Luca: “It is people who inspire us towards excellence”
Emphasizing the meaning of the anniversary is Fabio De Luca, CEO and founder of SkinMedic Beauty Clinic:
“Celebrating ten years of SkinMedic is for us a reason for pride and gratitude. A journey of growth and shared successes with affiliates, collaborators, and over one million customers who have chosen us. To all of them, our thanks go: it is people and their stories that inspire us towards excellence and to improve every single day”.
Words that summarize the meaning of the campaign and the message that accompanies this milestone: the growth of a brand is not only measured by its presence in the territory but also by the relationships it manages to build over time. 
Ten years after its birth, SkinMedic Beauty Clinic celebrates its journey by putting people at the center. With a campaign that crosses Italy, the brand turns the tenth anniversary into an opportunity to thank its community and look to the future, continuing to invest in innovation, personalization, and excellence.
