AUTUMN brings with it one of the most recurring dilemmas in front of the wardrobe: how to dress when temperatures change continuously and the cold never seems to arrive? Among lightweight knitwear, mid-season jackets, and winter garments still waiting for the right moment, even shopping adapts to an increasingly unpredictable climate. Capturing the habits of Italians is Flashion, which highlights a preference for versatile purchases, capable of accompanying more moments of the year without necessarily anticipating the change of season. The result is a transitional wardrobe where practicality, comfort, and the possibility of exploiting a garment for a long time become central criteria.
Versatile shoes and garments: the choices of Italians
When the weather offers no certainties, footwear represents an investment to focus on. According to data collected by Flashion, shoes are the most purchased category for both men and women, representing about 35% of spending. A choice that responds to a precise logic: renewing one’s style without having to revolutionize the wardrobe. Sneakers, versatile shoes, and models suitable for different occasions become allies of a season where layering is still the most practical solution. Even in clothing, there is a search for garments capable of adapting to variable temperatures. The keyword is versatility: buying less based on the individual moment and instead choosing pieces to wear easily even in the following weeks.
Men: jeans, knitwear, and mid-season jackets
In the male wardrobe, a concrete approach prevails, oriented towards functionality. Jeans remain a constant presence, thanks to their ability to cross seasons and adapt to casual or more refined looks. Following are sweaters and cardigans, representing respectively 16% and 15% of purchases. They are essential garments to build layered outfits, to lighten or complete based on temperatures, without sacrificing style. For cooler days, trench coats, leather jackets, and sleeveless jackets come into play, together constituting 10% of purchases. Ideal solutions to face temperature changes with a practical approach, maintaining a functional wardrobe. Puffer jackets and sweatshirts, on the other hand, remain at the bottom of the preferences observed. A fact that suggests how, at least in the shopping choices observed by Flashion, winter is not yet an immediate priority.
Women: bags in the spotlight and early purchases
For women, the strategy appears different. Opportunities related to the sales season become an opportunity to anticipate winter purchases, focusing on garments destined to enter the wardrobe in the colder months. Puffer jackets, jackets, and coats represent about 14% of purchases: a percentage that signals greater attention to planning for the upcoming season. Alongside outerwear, the bag continues to occupy a central place. Without being tied to a specific season, it remains among the most relevant categories in women’s shopping, with 17% of purchases. Two complementary directions, therefore: on one hand, accessories to use immediately, on the other hand, garments to buy in advance to prepare for the climate change. In both cases, there is an interest in products capable of maintaining their utility over time.
Online shopping and Virtual Try-On: technology helps in choosing
While purchasing strategies differ between men and women, convenience remains a shared element. Online shopping allows exploring different boutiques and proposals, comparing products, and dedicating more time to the choice, without time constraints. In this scenario, tools like Flashion’s Virtual Try-On come into play, allowing you to view garments before purchase, offering additional support in evaluating a product. A particularly interesting possibility when the choice is less immediate and you are trying to understand how to integrate a new purchase into your wardrobe.
“In a season where the weather changes continuously and planning purchases becomes more difficult, digital can help choose more consciously, giving access to more proposals and making the experience closer to everyone’s needs. The future of shopping is not only about buying online but being able to bring that security and simplicity we seek when entering a boutique into the digital world,” comments Alessio Cardellini, founder of Flashion.
The transitional wardrobe thus tells of a change that concerns both style and the way of purchasing. Waiting for the cold, Italians seem to prefer thoughtful choices, versatile garments, and accessories to be used immediately, leaving room for planning for more strictly winter purchases. Because when the season no longer follows a predictable calendar, even the way of dressing becomes a matter of flexibility.
