There are brands that span generations becoming part of the collective imagination. Timberland is one of them. With The A–Z of Timberland, the American brand celebrates its cultural heritage through an alphabet of words, people, and values that tell its identity and connection with fashion, music, and contemporary culture.
For the Milanese event of the global project, the protagonist is Rose Villain, the face of the campaign in Italy, who took part in the event with Mattia Stanga. At the center of the conversation, Timberland’s creative language and the multiple facets of a universe that continues to evolve without losing its distinctive character.
From S for Style and Self-Expression to M for Milan, passing through I for Iconic and V for Villain, each letter becomes a starting point to tell the connections between personal identity, style, and urban culture. A story that finds in the Original Yellow Boot its most recognizable symbol: an icon capable of surpassing trends and conquering new expressive territories.
The spaces of Tanja Solci’s Sawmill, in Milan, were transformed into a place of meeting and creative experimentation for the event. Between T-shirt customization, live fly-postering and doodling performances, guests were invited to freely interpret the Timberland world, through activities that focus on creativity and individuality.
With The A–Z of Timberland, the brand reaffirms a vision of style that goes beyond the product: a shared language, built over time through the people and cultures that have embraced it.
