Rudy Profumi expands its universe dedicated to personal and home care with two new proposals that tell two different ways of experiencing daily well-being: on one side, the fresh and colorful evolution of Fruit & Juice, on the other side, the debut of Élite, a line inspired by the timeless symbols of oriental culture. Two collections different in identity and atmosphere, united by the same goal: to create sensory experiences capable of transforming small daily gestures into moments of pleasure and well-being.
Fruit & Juice: the body care routine becomes even more delicious
Born as a capsule dedicated to daily cleansing, Fruit & Juice grows and enriches with new proposals, strengthening its fresh, vitaminic, and immediately recognizable character. Inspired by the world of fruit, the line stands out for its gentle formulas free of SLS and SLES, light textures, and enveloping fragrances designed to accompany the whole family in shower and bath rituals. Alongside the three existing fragrances – Orange & Ginger, Pomegranate & Cherry Blossom, and Coconut & Vanilla Flowers – three new olfactory combinations are introduced to expand the sensory palette of the collection. Orange & Ginger maintains its energizing soul thanks to the meeting between the bright freshness of orange and the lively character of ginger. Pomegranate & Cherry Blossom tells a refined sweetness through fruity notes of black cherry and pomegranate, enriched by floral and gourmand nuances. Coconut & Vanilla Flowers remains the most cocooning proposal, with its reference to the softness of coconut milk and the sweetness of caramel. The new fragrances complete the journey: Pear & Jasmine combines the crispy freshness of nashi pear with delicate floral notes of jasmine and white flowers, on a soft base of white musk and vanilla. 
Rudy Profumi, Pear & Jasmine Papaya & Hibiscus brings all the energy of the tropical world to the skin, with a fruity opening of passion fruit, papaya, and grapefruit, followed by a floral and luminous heart. 
Rudy Profumi, Papaya & Hibiscus Bergamot & White Tea instead interprets an elegant and relaxing freshness, where bergamot, green leaves, white tea, and light woods meet in a natural and sophisticated balance. 
Rudy Profumi, Bergamot & White Tea The real novelty of the line, however, is the debut of the Spray Body Cream, a format designed to meet new consumption habits: practical, fast, and ideal for those who desire a simple yet rewarding hydration gesture. The light texture is quickly absorbed, while the uniform dispensing makes the application immediate and comfortable, perfect after the shower or at any time of the day. A new step that completes the Fruit & Juice ritual, creating a coordinated routine between cleansing and treatment.
Élite: the charm of oriental symbols meets contemporary perfumery
With the new line Élite, Rudy Profumi brings the charm of oriental culture into everyday life through three fragrances inspired by three symbols rich in meaning: the Lucky Carp, the Happiness Crane, and the Brave Tiger. A collection that combines tradition and modernity, transforming perfumes and design into an emotional story made of symbols, atmospheres, and suggestions. The line includes 500 ml bath & shower foam, 300 ml room diffuser, and 300 ml delicate liquid soap, three products designed to accompany personal care and make domestic spaces even more welcoming. 
The Lucky Carp
Symbol of perseverance, prosperity, and good luck, the Koi Carp inspires a bright and harmonious fragrance. The initial notes of lime and pomegranate provide freshness and energy, while the floral heart of freesia and azalea introduces a more refined dimension. The base of vanilla bean and vetiver gives depth and warmth. 
The Happiness Crane
Emblem of longevity, harmony, and positivity, the Crane tells an elegant and delicate fragrance. The composition opens with cedar bark and red orange, evolves into a heart of Japanese iris and peony, and closes with enveloping notes of sandalwood and cane sugar. 
The Brave Tiger
Symbol of strength and determination, the Tiger interprets a more intense and decisive character. Bergamot and cinnamon open the fragrance with energy, while the heart of cashmeran and the base of tonka bean and patchouli create a sophisticated and persistent trail. 
With Fruit & Juice and Élite, Rudy Profumi confirms its ability to combine olfactory research, formulation quality, and attention to new consumption styles. Two complementary collections that tell an idea of daily beauty that is increasingly experiential, where perfume, care, and design become an integral part of personal well-being. Rudy Profumi lines are distributed in Pharmacies, Para-Pharmacies, and Herbalist Shops. 
