SUMMER has its own rhythm: mornings that start early, days spent in sun, heat, and unexpected events, evenings that stretch until they become nights. In this season, make-up must be beautiful, but above all reliable. It must follow every movement without losing freshness, intensity, and naturalness. It is from this need that the new chapter signed Kess Berlin is born, which expands its line dedicated to the eyes with two new protagonists designed to accompany every moment of summer: Get Wet Waterproof Mascara and Spray Off Make-up Remover.
Two complementary products that tell the new Kess Summer Mood 2026: practical, dynamic, and uncompromising. On one side, a waterproof mascara capable of facing water, heat, and long days; on the other, a make-up remover designed to remove it with simplicity, turning the end of the day into a moment of care for the skin.
Get Wet Waterproof Mascara: defined, light, and always perfect lashes
The true protagonist of the launch is Get Wet Waterproof Mascara, a vegan waterproof formula designed to go beyond the classic concept of water-resistant mascara. Kess Berlin’s goal is to create a product capable of offering high performance without sacrificing comfort. The result is visibly lifted, elongated, and defined lashes, with a modern and natural effect, far from overly constructed looks. 
The curved fiber brush follows the natural shape of the lash line, wrapping each individual hair from root to tip. The result is an immediate lifting effect: separated, longer, and fuller-looking lashes, but always light. Perfect for a day in the city, a break at the beach, or a long summer evening, the mascara maintains an intense finish without weighing down the look. 
Unlike many traditional waterproof formulas, often associated with stiffness, dryness, or clumping, Get Wet has been developed with a creamier and more comfortable texture. The lashes remain flexible, the color remains intense, and the sensation on the eye area remains pleasant even in the most challenging conditions, between high temperatures, humidity, and non-stop days.
Spray Off: when even make-up removal becomes a simple gesture
If a waterproof mascara must withstand everything, its removal must also rise to the challenge. This is why Kess Berlin presents Spray Off Make-up Remover, an innovative make-up remover that changes the way you approach the removal of long-lasting make-up. Forgetting the classic gesture with cleansing oil and cotton pad, the brand offers a spray format with a light and pleasant dry oil texture. 
The ultra-fine mist allows the product to be evenly distributed on eyes and lips, gently dissolving even waterproof make-up without the need to rub forcefully. A solution designed to respect the most sensitive area of the face, reducing stress and irritations during cleansing. The spray format makes the product even more practical: a quick, precise, and intuitive gesture that combines effectiveness and a feeling of lightness. The texture does not leave heavy residues or the typical oily sensation on the skin, turning make-up removal into a true moment of daily skincare. 
A beauty couple designed for a limitless summer
Get Wet Waterproof Mascara and Spray Off Make-up Remover represent two moments of the same ritual: creating a look capable of accompanying every adventure and taking care of it at the end of the day. A combination designed for those who live summer without rigid schedules, between intense days and nights that seem to never end. The two new products will enter the permanent Kess Berlin collection starting from July 2026 and will be available online at kessberlin.de and at selected retailers. 
