There is a brand that has accompanied the history of Italian manicure and is now preparing to write a new chapter. Layla Cosmetics, a historic Milanese company founded in 1936 in via Pestagalli by Emanuele Rossetti, relaunches its identity on the occasion of its ninetieth anniversary with two symbols of its rebirth: a celebratory stamp dedicated by the Ministry of Enterprises and Made in Italy and a new strategic vision encapsulated in the claim “Paint Your Attitude”. After a period of difficulty that had put the continuity of the brand at risk, Layla returns to the market thanks to the acquisition by Beauty Link S.r.l., led by entrepreneur Alessio Badia. An operation aimed at enhancing one of the historic names in Italian cosmetics, preserving its industrial heritage and relaunching its positioning through an innovation-oriented strategy. 
A stamp to celebrate an excellence of Made in Italy
To seal this moment, an important institutional recognition also arrives. The Ministry of Enterprises and Made in Italy has dedicated to Layla Cosmetics an ordinary stamp worth 1.30 euros, included in the thematic series “The Excellences of the production system and Made in Italy”. Made in collaboration with the State Printing and Mint Institute, the stamp pays tribute to the historic red Layla nail polish, one of the brand’s iconic products, transforming it into an image that tells almost a century of creativity, craftsmanship, and Italian style.
Starting from the heritage to speak to the new generations
The brand’s relaunch looks to the future without giving up its roots. The project aims to bring the product that made Layla a reference point in the sector back to the center: nail polish and its historic formula, developed in 1952 and over the years becoming one of the company’s distinctive elements. From this vision also comes the new payoff “Paint Your Attitude”, a message that interprets nail polish not only as a beauty accessory but as an expression of personality and individual freedom. The goal is to engage with a contemporary audience, increasingly attentive to the values of inclusion, authenticity, and self-expression. Between heritage and innovation, Layla Cosmetics thus inaugurates a new phase of its history, with the ambition of bringing one of the iconic brands of Italian cosmetics back to the center of the national and international beauty scene.
