WHITE Milano is preparing for a September 2026 edition focused on growth and internationalization. The trade show, scheduled from September 24 to 27 in the Tortona Fashion District, is expanding its exhibition area and strengthening its positioning within Milan Fashion Week, focusing on new formats and an increasingly structured international presence.
The numbers reflect the evolution of the event: 450 brands, a 24% increase in exhibitors, and over 300 top international buyers, selected from the main global buying groups. The international incoming has also been strengthened thanks to the support of ICE Agency.
New locations and four sections for WHITE Milano
In addition to the historic venues of Tortona 27 and Tortona 54, Tortona 31 and Tortona 35 are added, with an exhibition path designed to be more buyer-oriented. T35 will host On the Beach, a project dedicated to resortwear, while T31 and T54 will host More, a new area dedicated to beauty, lifestyle, and design.
At T54, Nuvola will also debut, dedicated to fashion accessories, and Box, a hub focused on streetwear, activewear, and denim. The program will be complemented by workshops, talks, installations, and experiences spread throughout the district.
Among the protagonists of the edition is Kimhēkim, special guest at T27, while Alessandro Enriquez will be the Guest Designer of WHITE. In the On the Beach project, the Colombian Donde Esteban will be the protagonist, alongside a selection of international and contemporary brands.
An increasingly international network
WHITE’s strategy also decisively focuses on foreign markets. Collaborations continue with entities from Armenia, Brazil, Spain, Romania, India, Colombia, and Gran Canaria, with the aim of facilitating the meeting between designers, buyers, and international operators.
At the same time, the commercial collaboration with BolognaFiere and Cosmoprof is consolidated, developing new synergies between fashion, beauty, and lifestyle. The trade show has also signed the Filiere d’Impatto agreement with SIMEST, designed to facilitate fashion companies in growth and internationalization processes through facilitated finance tools and new business opportunities.
With this new configuration, WHITE aims to strengthen not only its commercial role, but also that of the Tortona Fashion District as an international hub of contemporary fashion.
