MICAM Milano returns from September 13 to 15, 2026 at Fiera Milano Rho with 758 brands, of which 378 are Italian and 380 are international. The exhibitors come from 29 countries, while the involved buyers come from 130 markets, confirming the strong international vocation of the event.
At the center of the 102nd edition is above all the relationship between companies and distribution. One of the main innovations is the matchmaking platform, developed to allow visitors to identify exhibitors and collections in line with their interests, start conversations, and schedule meetings before arriving at the fair. In support of buyers, the Trends Buyer Guide also returns, designed to guide professionals through brands, categories, and seasonal trends.
MICAM focuses on retail, technology, and new talents
On the content front, MICAM Next will host talks and insights dedicated to technology, artificial intelligence, design, retail, and new business models. Also debuting is RETAIL HUB – Accessories & Technology for the Store Experience, an area dedicated to solutions for the retail point, from packaging to shoe care to digital tools for trend analysis and content creation.
There is also space for emerging designers. The Emerging Designers project, active since 2018, will bring twelve international brands selected by a jury chaired by Ernesto Esposito to the fair, with a dedicated exhibition area, a seminar, and a fashion show.
Innovation also comes from startups included in the Italian Start Up program, including Hooded MYV, SANGI Observatory, and Vaultik, with projects ranging from performance wear to artificial intelligence to digital product traceability. On the sustainability front, Assocalzaturifici will also present the partnership with Retex.Green, dedicated to circular transition and Extended Producer Responsibility.
Completing the offer will be Fashion Link Milano, the project that connects MICAM Milano, MIPEL, Milano Fashion & Jewels, TheOneMilano, and SIMAC Tanning Tech, with the aim of building an increasingly integrated ecosystem for international buyers and operators.
