A house at twilight, a lit candle, a fragrance slowly filling a room. There are moments when it doesn’t take much to change the atmosphere. Just a different light, a scent in the air, and the feeling that, at least for a few hours, everyday life can make room for something more suggestive. It is precisely on the strength of atmospheres that Yankee Candle and Warner Bros. Entertainment Italy meet, on the occasion of the arrival in theaters of “Practical Magic 2”, from September 10th. A film that brings back to the big screen the Owens sisters, Sandra Bullock and Nicole Kidman, and their universe made of ancestral magic, family ties, mystery, and of course a pinch of chaos. This time, however, the story doesn’t stop at the cinema. Part of that imaginary world actually arrives in homes through a simple and familiar object: a candle. 
Magic is a matter of atmosphere
Perhaps this is the most natural point of contact between cinema and the world of fragrances. Both have the power to take us elsewhere. A film does it through images, sounds, and characters. A scent through a much more intimate and instinctive path, capable of reigniting memories and sensations without the need for explanations. It’s a less spectacular magic, but no less powerful. From this idea comes the Magic Moments Box, the limited edition created by Yankee Candle® to celebrate the release of Amori & Incantesimi 2. A small object inspired by the film’s universe, designed to transfer into everyday life that dimension made of suggestions and moments to share. Because true magic, sometimes, is simply being able to make an ordinary evening special.
A gift to discover
From September 1st to October 31st, 2026, the operation “Yankee Candle gives you a Magic Moments Box” allows you to bring home this small fragment of the universe of Practical Magic 2. The formula is simple: by purchasing two small Yankee Candle jars of your choice, you will receive one of the two limited edition Magic Moments Boxes as a gift, while supplies last. The initiative is available on yankeecandle.it and at participating stores. It’s not just a promotion tied to the release of a film, but a way to build a small ritual around the experience: choose a fragrance, light a candle, dim the lights, and let the atmosphere do the rest. 
Return to the Owens’ home
Meanwhile, at the cinema, magic is decidedly less quiet. In Practical Magic 2, directed by Susanne Bier, the Owens sisters are once again confronted with a powerful curse that threatens their family once again. Sandra Bullock and Nicole Kidman reprise their roles as the protagonists, alongside Joey King, Lee Pace, Maisie Williams, Xolo Maridueña, Solly McLeod, Dianne Wiest, and Stockard Channing. The new chapter promises once again a mix of magic, fun, moonlit intrigues, and family chaos. And while on the big screen the Owens will have to deal with a new threat, outside the theater remains another possibility: to transform one’s home into the perfect place to continue that story. A lit candle. A fragrance in the air. And that feeling, hard to explain but easy to recognize, that an ordinary moment can become a Magic Moment. “Pratical magic 2” arrives in Italian theaters on September 10, 2026, distributed by Warner Bros. Pictures.
