Tag Archives: Milano Beauty Week

Code, skin analysis, masterclass, temporary store and sensory experiences. The Milan Beauty Week has confirmed one of the most evident transformations in the world of cosmetics: the more beauty becomes digital, the greater the value assumed by the physical experience. The consumer no longer enters a store just to buy a product. They want toContinue reading “Milano Beauty Week, beauty returns physical: from pop-ups to K-Beauty, the store becomes an experience”